Miss America PR Updates

Miss America 2008 Kirsten Haglund Lights Up the Children's Hospital of Philadelphia

On Monday, February 4th, Miss America 2008 Kirsten Haglund visited the Children's Hospital of Philadelphia (CHOP) as the official Goodwill Ambassador for the Children's Miracle Network. Each patient that Kirsten met with touched her heart as she heard their stories of hope, courage and strength. Kirsten offered her wonderful smile and good wishes to all the children and said, "My very first visit to Children's Hospital of Philadelphia was everything I thought it would be and so much more. These children have inspired me with their joy and their spirit and that's an incredible gift. I can't wait to see what the rest of the year brings."

It has only been one week since Kirsten was crowned in Las Vegas, and she is off to a beautiful start making national television appearances, and her first corporate appearance as Miss America at the Philadelphia Auto Show.

Kirsten's next stop is the National Miss America Office and then it's off to Los Angeles where she will participate in IHOP's National Pancake Day, a fundraiser for the Children's Miracle Network. Scheduled media includes an appearance on Jimmy Kimmel Live this Friday, January 8. Tune-in alert to follow.

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IN ITS PREMIERE WEEKEND, MORE THAN 19 MILLION VIEWERS TUNE IN* FOR MISS AMERICA

...In its first airing on TLC, the program claimed the #1 spot on cable Saturday night among females between the ages of 18-34, increasing viewership over 2007 by 90% among viewers ages 18-34, 95% among women ages 18-49, 96% among women ages 25-54 and 88% among women ages 18-34. In addition, the median age for the telecast was 37, nearly 7 years younger than the live premiere in 2007 and 14 years younger than in 2006.

“We wanted to re-energize the Miss America brand in a way that made it more relatable to today's young women,” said Angela Shapiro-Mathes, president and general manager, TLC.

CLICK HERE for the whole release.

So what do these ratings mean?

Well, I can't find the Nielsen's list from the week of Miss America, but last week the primetime network news programs garnered between 7 and 10 million viewers. And then there was that sporting event with a couple New England teams and a brown ball... it had well over 90 million viewers. So for being on cable, I'd say Miss America did okay- more than the news, but less than a major sporting event.

It did very well in comparison to Crowned. Also on cable, each episode of that pageant/reality show had around 2 million viewers.

Most of the above information came from here.