Monday, August 13, 2007

Breaking Pageant News: Miss America to Air on TLC

Well, nevermind the rumored 4 p.m. announcement, the Miss America website has posted a press release stating that Miss America will air on TLC January 26, 2008. TLC is a cable network known for such shows as Trading Spaces, What Not to Wear, Miami Ink, house flipping shows and lots of reality/documentary type shows.

...through a new reality series, we'll get to know 52 of the country's smartest and most beautiful women as they prepare for a competition they've dreamed of their entire lives. The series will culminate in the ultimate pay-off - the Miss America 2008 Pageant itself.

...Miss America's move to TLC will give it the proper promotion and attention it deserves. Our brand is rich in both philanthropy and history, and this new multi-million dollar partnership will not only preserve this wonderful institution, but will, in fact, build the Miss America brand.

CLICK HERE for the entire press release.

Of course a major TV network would be best, but if it has to be on cable I think TLC is a great choice. It’s a huge improvement from CMT because I think TLC appeals to a much broader demographic and they have experience producing docu-reality shows.

This announcement dispels rumors that E! or The CW would air the pageant. Miss America, Lauren Nelson, was recently on E!News with Debbie Matenopoulos promoting Dairy Queen’s support of the Children’s Miracle Network. She was also interviewed on "Yo! on E!" national radio with host Micheal Yo, so many speculated E! will broadcast Miss America. The CW also got a lot of buzz, for no particular reason.

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